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Crypto Crime Club NFT

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Client

Crypto Crime Club is a collection of 10,000 hand drawn art pieces living on the Ethereum Blockchain. The Convicts have found themselves deeply embedded in the crypto wasteland of anonymous outlaws living in Bayside Heights.

Project Summary

Dark-theme website for an NFT collection raising a $15k donation fund for businesses fighting for criminal justice reform.

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Webflow CMS

Responsive Images

Webflow serves a different sized version of each uploaded image based on the size of the image on your page and the screen resolution. This can help mobile pages load up to 10 times faster.

Illustrator
Custom background art

This art-focused layout demanded an atmospheric environment, so we illustrated custom background art scaled uniquely for each page and viewport height.

Scrolling Animations
Scrolling Animations

We used Webflow's native Interactions toolkit to program smooth animations as the page scrolls to make the user experience more engaging.

Objectives

Design a captivating, dark-theme UI that draws ultimate focus to the client's artwork while immersing the reader in the story of the collection.

Challenges

Hi-res images can slow down your loading speed in a big way. When you stack interactive animations and background videos on top, it's a recipe for disaster. We had to overcome these limits without over-compressing the visual assets.

Solutions

By hosting on Webflow's auto-scaling CDN, the site loads from the server nearest the user's physical location. Plus, responsive image scaling make multiple copies of each image at different sizes and loads the best one for each screen size.

Tech Stack
Webflow CMS

Mobile Spreads

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Desktop Spreads

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