Maddawg Strong is the brand name for Maddy Forberg, a powerlifting coach based in Los Angeles who contacted Chainlift to design and build a new website for their coaching business.
Using the client's existing brand manual, design and develop a new website in Webflow CMS with an easy-to-use e-commerce system.
User logins with Firebase Auth allowed us to avoid middleware and get complete control over user account behaviors on Firebase's infinitely-scalable, lightweight, and secure infrastructure.
We used Stripe's checkout and billing portal components to create a seamless, custom checkout flow that keeps users on the client's site with secure payment processing guaranteed.
Webflow CMS brings all our back end features together into a centralized location where the client can add, edit, and remove content at will with zero learning curve thanks to Webflow's on-page editor.
Give users the ability to compare and subscribe to coaching plans, have their own client portals, and manage their billing info through the site. We also sought to make it as easy as possible for the client's team to manage content.
The systems for subscription billing, user logins, and user profiles were not offered natively in Webflow at the time. Furthermore, we wanted to avoid subscribing to a SaaS service in order keep operating costs low.
We engineered a custom subscription billing platform using a combination of Google Cloud Run, Firebase Authentication, and of course Webflow CMS to deliver all required features with secure, end-to-end encrypted communications.
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