Privacy Policy

Effective 1/11/2021

Stephen Garrett Mack, DBA Chainlift (“Chainlift,” “we,” “us” or “our”) recognizes the importance of protecting the privacy of our online visitors. It is our intent to balance our legitimate business interests in collecting and using information received from and about you with your reasonable expectations of privacy. The following privacy policy (“Privacy Policy”) is the way we handle information learned about you from your visits to our website available at (the “Site”) and any services or products offered through the Site (the “Services”).

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you submit information to or through the Site or Services, you consent to the collection and processing of your information as described in this Privacy Policy. By using the Site and/or Services, you accept the terms of this Privacy Policy and our Terms of Use, confirm that you are not located outside the United States, and consent to our collection, use, disclosure and retention of your information as described in this Privacy Policy. We currently only accept business and Site visitors within the United States. 

Information Collected

We collect a variety of types of information in order to provide both the Site and Services. Such information includes information that you voluntarily provide, information collected automatically through your use of the Site and Services, and Information received from third parties. This information includes both personally identifiable information and non-personally identifiable information. This section provide more background into the collection practices of the Site and Services, as well as the broad categories of information that you can expect to be collected from the Site and Services. 

Summary of (public) Site Collection Practices

With respect to the public portions of the Site accessible without any account, our collection practice is limited. We collect information that relates to your computer and usage of our Site. Additionally, you may provide information to us voluntarily when you fill in any forms on the Site or otherwise contact us. 

Summary of our Services’ Collection Practices

Through our Site, you may also access our Services which will require the creation of an account. When you create an account you will need to provide information including your name and contact information, as well as user credential information including username and passwords. We will collect additional information as necessary for us to provide the applicable Services to you. This will include information collected automatically related to your use of the Services, as well as information pulled from other sources that we will use to display relevant information to you through your personalized dashboard. 

Importantly, our Services require us to use information provided from third parties that may contain aggregated or other demographic information provided from third parties like Google and Facebook. Such information will not directly identify any individual nor will Chainlift use such information provided to directly identify any individual. Such information is used to provide our Services to our customers, including placing advertisements for our customers, analyzing trends, assessing performance of any potential or placed advertisement, and other reporting functions related to the Services. 

Categories of Information Collected

This section provides more information about what categories of information may be collected from our Site or Services depending on your use.

1. Information Provided by You Voluntarily

We collect the following categories of information that you voluntarily provide to us through the use of our Site and Services: 

  1. Contact Information, such as your first and last name, email address, phone number, company name, company address and home address;
  2. Demographic Information, such as your age or age group, gender, zip code or general geographic area;
  3. Account Information, such as your username, passwords, security questions, billing address, subscription, third-party contact information, team members contact information (including first and last name, phone numbers, and email address), transactions, . 
  4. Survey Information, including information you provide to us related to target markets and your products; 
  5. Calendar Information, including appointments and other scheduled items entered into the appointment’s tab of the client dashboard; and
  6. Content, including content within any messages, spreadsheets, files, PDFs, PNGs, PEGs, SVGs or other documents you send to us, or upload to your account.

You may always elect not to submit voluntary information, however, as a result, you may not be able to access certain features and functionality of the Site or Services.

2. Information Collected Automatically

In addition, we may automatically collect information when you use the Site, including collection of the following information: 

  1. Site and Device Use Data,  that relates to your internet connection, the equipment you use to access our Site, and other usage details like your browser type, domain name, IP address and how you maneuvered through the Site and third-party web sites; 
  2. Log Files, which are files that record events that occur in connection with your use of the Site; 
  3. Cookies, which are small data files stored on your device that act as a unique tag to identify your browser, as discussed further in the section entitled “Cookies and other Information Collection Tools” below; 
  4. Pixels (also known as web beacons), which is code embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities that allow us track our conversions, bring you advertising both on and off the Services, and provide you with additional functionality, such as the ability to connect our Services with your social media account;  
  5. Web Beacons, which is software code embedded in a web site, video, email, or advertisement that sends information about your use to a server; and
  6. Inferences, which includes trends, other statistical connections drawn from information provided and collected by the Site and Services.

3. Information from Third Party Sources

We also collect information from other third party sources, including: 

  1. Service Providers that provide services on our behalf which may require the collection of certain personal information that is then shared with us. For example, use of any ad platforms like Google or Facebook may allow such third party to share information with us. This information does not directly identify any individual but helps us make decisions, including placing ads and refining marketing strategies. 

    Additionally, we use Stripe as a payment processor. In connection with any transaction, you may be required to provide personal information to Stripe including credit or debit card information, card expiration, CVV2 Codes, billing address, and data related to the transaction. Chainlift does not receive or store any credit card information, however, we may receive certain information related to the transaction, including transaction date and status of the transaction. For more information about Stripe, please see the Section entitled “Payment Processing” below.
  1. Social networks when you engage with our content, reference our Services, or grant us permission to access information from a respective social network. In particular, if utilizing our Services related to social network marketing, information from such social network providers will be provided to us and displayed on your account. 
  2. Publicly-available sources, including data in the public domain. 

Use of Collected Information

We may use the information we collect for any of the following purposes:

  1. To provide the Site and Services to you and to improve the Site;
  2. To sell you the Services and fulfil orders you place through the Site; 
  3. To provide status related to projects initiated through the use of the Services;
  4. To create, provide and/or display performance metrics related to the Services; 
  5. To authenticate users of the Services; 
  6. To develop marketing and advertising strategies; 
  7. To operate, improve, and personalize the Site Services and any other services we may offer, and to give each user a more consistent and personalized experience when interacting with us;
  8. To monitor trends, historical service use and user data, and user behavior 
  9. To provide you with information about our services that we think may be of interest to you;
  10. Monitoring and analyzing trends, usage, and activities;
  11. For customer service, security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
  12. To fulfill your requests, such as those related to ordering, payment, newsletters and mailing lists, etc.;
  13. Conducting product promotions; and
  14. Fulfilling any other business or commercial purposes at your direction or with your notice and/or consent.

Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. 

Sharing of Information

We share information we collect in accordance with the practices described in this Privacy Policy. We may share information under this Privacy Policy: 

With Third Party Service Providers Performing Services on Our Behalf

We share information with entities that process information on our behalf for our business purposes. Service providers assist us with services such as payment processing, data analytics, marketing and advertising, website hosting, technical support, and other functionalities that may be offered through the Site or Services. 

For Example, we use Stripe as our payment processor. Additionally, depending on the Services, we may integrate with third party marketing platforms, and in the course of providing the applicable Services, may share and receive personal information as necessary for the applicable Services with respect to such marketing platforms.

Other functionality of the Site and certain Services may be provided by third party service providers. For example, Webflow CMS hosts Chainlift database and may require certain information related to the end user, including login information, contact form data, and cookies, in order for the Services to function.  

We may permit third party service providers to use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.

For Legal Purposes 

We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.

For Changes of Control 

We may transfer information, including your personal information, in connection with a change of ownership or control by or of us or any affiliated entity (in each case whether in whole or in part).

Facilitating Requests

We share information at your request or direction, such as when you choose to share information with a social network about your activities on the Service. 

Cookies and Information Collection Tools

Duration of Cookies

We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.

Why do we use Cookies

Cookies help us improve the Site and Services by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site and Services, and helping us to detect and prevent fraud. We also use cookies and other data collection tools (such as web beacons and server logs) to help improve your experience with the Site and Services. For example, we use Google Analytics to help analyze how users use the Site. These tools use cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to our data collection tool service providers. This information is then used by us to evaluate visitors’ use of the Site and to compile statistical reports on website activity. If you would like to opt-out from the use of your information by Google analytics, you may use Google’s analytics opt-out browser add-on designed for this purpose.

For more information about cookies and your rights and choices, please see the tracking technologies choices discussion in the section entitled “Your Rights and Choices” below. 

Social Media and Technology Interactions

We offer parts of our Services through websites, platforms, and services operated or controlled by separate entities. In addition, we integrate technologies operated or controlled by separate entities into parts of our Services. Some examples include:

  1. Links. Our Site and Services include links that hyperlink to websites, platforms, and other services not operated or controlled by us. A link to any third-party website does not mean that we endorse such website or the quality or accuracy of information presented on it. If you decide to visit a third-party website, you are subject to its privacy policy and practices and not this Privacy Policy. We encourage you to carefully review the legal and privacy notices of all other digital services that you visit.
  2. Liking, Sharing, and Logging-In. We may embed a pixel or SDK on our Site and as part of our Services that allows you to “like” or “share” content on, or log-in to your account through social media. If you choose to engage with such integration, we may receive information from the social network that you have authorized to share with us. Please note that the social network may independently collect information about you through the integration. 
  3. Platform Linking. We may offer you the ability to link your account to another service in order to retrieve certain data about your account on that service. For example, if you link your account to Facebook YouTube, your username, email address, and other associated information may be provided to us. For more information about how these platforms handle information about you, please refer to their respective privacy policies and terms of use.

Please note that when you interact with other entities, including when you leave our Service, those entities may independently collect information about you and solicit information from you. The information collected and stored by those entities remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use. 

Analytics and Advertising

We use analytics services, such as Google Analytics, to help us understand how users access and use the Service. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. 

As part of this process, we may incorporate tracking technologies into our own Services (including our website and emails) as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).

We also use audience matching services to reach people (or people similar to people) to assist our clients in reaching the interested public (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Service, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may share your email address with Facebook as part of our use of Facebook Custom Audiences. 

As indicated above, vendors may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

For further information on the types of tracking technologies we use on the Service and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads, please see the “Information Collected Automatically” and “Your Rights and Choices” sections.

Your Rights and Choices

Account Information 

You may access, update, or remove certain information that you have provided to us through your account by visiting your account settings or sending an email to the email address set out in the “Contact Us” section below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use information about you as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. 

Tracking Technology Choices

  • Cookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. To find out more about cookies, including how to manage and delete cookies, visit Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site and Services.
  • Do Not Track. Our Site takes action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit

Please be aware that  remove tracking technologies some parts of the Services may not function correctly. 

Analytics and Interest-Based Advertising

  • Google Analytics With respect to Google Analytics, more information may be found with respect to how it collects and processes data at Google’s "How Google uses data when you use our partners' sites or apps" page (located at Additionally, Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at and by Google Analytics for Display Advertising or the Google Display Network at  
  • Other Third Parties. Other companies we work with to provide you with targeted ads may be required to give you the choice to opt out of receiving targeted ads. Many of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants,; (ii) for app targeted ads from DAA participants,; and (iii) for targeted ads from NAI participants, Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.

Email Communications

You can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails, or emailing us at the email address set out in the “Contact Us” section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.

Please note that your opt out is limited to the email address used and will not affect subsequent subscriptions.  

Unlinking Your Accounts

If you have linked your account with certain other services, such as Facebook or YouTube, you may unlink your accounts at any time by visiting your account settings. Please note that unlinking your accounts will not affect any information previously shared through the linking. We are not responsible for the data practices of any other entities, and we recommend that you carefully review their privacy policies and terms of use.

Payment Processing

We use the service provider, Stripe, Inc. (“Stripe”) process payments related to the Services. In the course of processing payments, Stripe will collect and process personal data that may identify you individually, including payment data (example, credit and debit cards, the cardholder’s account number, card expiration date, and card verification codes). All information collected through the use of Stripe’s services are subject to Stripe’s privacy notice found at 


Security Used & Retention of Personal Information

Chainlift uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information, however, we will not be responsible for loss, corruption or unauthorized acquisition or misuse of personal information that you provide through the Site that is stored by us, or for any damages resulting from such loss, corruption or unauthorized acquisition or misuse. It is your responsibility to protect the security of your login information. We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation. 

Your California Privacy Rights

Under California Civil Code Section 1798.83, also known as California’s “Shine the Light” law, California residents with whom we have an established business relationship are entitled to request and receive, free of charge, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses in the previous calendar year. To request a copy, please contact us at Please be aware that not all information sharing is covered by the “Shine the Light” law requirements and only information on covered sharing will be included in our response. 


We do not knowingly collect or maintain personal information from any person under the age of thirteen. No parts of our Site are directed to or designed to attract anyone under the age of thirteen. 

Questions/Contact Us

If you have any questions regarding this Privacy Policy, please contact us at

Notification of Changes

Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.